Introduce the
PREVELIKI
GULAB ITRA |

Gulab itra is a timeless and cherished fragrance with deep cultural, historical, and therapeutic significance. Its natural origin and exquisite scent continue to make it a beloved choice for many around the world.

PREVELIKI

PREVELIKI ! RAISE YOUR SELF LOVE WITH GULAB ITRA

Gulab itra, also known as rose itra or rose attar, is a traditional Indian perfume made from the essence of roses. It is highly valued for its rich, floral fragrance and has been used for centuries in perfumery, religious ceremonies, and personal grooming.

History and Origins

Gulab itra has a long history, with its origins tracing back to ancient India and the Middle East. The art of distilling rose petals to extract their fragrance was perfected over time, particularly during the Mughal era in India. The word “itra” or “attar” is derived from the Persian word “itr,” meaning perfume.

Production Process

The production of gulab itra involves a meticulous and time-consuming process. The traditional method, known as hydro-distillation, is often used:

  1. Harvesting: Fresh rose petals are carefully handpicked early in the morning when their fragrance is most potent.
  2. Distillation: The petals are placed in copper vessels filled with water. These vessels are then heated to extract the essential oils from the petals through steam distillation.
  3. Condensation: The steam carrying the rose essence is condensed and collected, resulting in rose water and a concentrated rose oil.
  4. Aging: The rose oil, or itra, is sometimes aged to enhance its fragrance and complexity.

Uses

  • Perfumery: Gulab itra is used as a natural perfume, either on its own or blended with other fragrances.
  • Aromatherapy: Its calming and soothing properties make it popular in aromatherapy and wellness practices.
  • Religious and Cultural Ceremonies: It is often used in religious rituals and ceremonies due to its symbolic significance and pleasant aroma.
  • Cosmetics and Personal Care: The itra is used in various beauty products for its fragrance and skin benefits.

Benefits

  • Natural and Chemical-Free: Unlike synthetic perfumes, gulab itra is natural and free from harmful chemicals.
  • Therapeutic Properties: It is known for its calming, antidepressant, and aphrodisiac properties.
  • Skin-Friendly: The natural oils in gulab itra can have moisturizing and soothing effects on the skin.

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